What is your organization all about? Keep it simple and outward facing, the proverbial “elevator speech.”
Describe your strengths and weaknesses.
What opportunities are you hoping to take advantage of?
Are there any factors that threaten your success going forward?
What are some key words and ideas you’d like people to associate with you?
Who are your key competitors, if any? Describe their strengths and weaknesses in relation to you.
If you could choose anyone, alive or dead, as a spokesperson for your organization, who would it be?
What is the single most important thing you want to accomplish with this project?
Are there any secondary goals?
How and where will the film be shown?
Describe how this film relates to your other marketing or communication projects.
Is there a concrete call to action that the film must feature?
Describe your primary audience.
Describe any additional audiences.
How does your organization benefit these audiences?
How do you think these audiences view you now?
Are there any misperceptions you’re trying to correct?
What do you want them to say about you after seeing the film?
Describe your thoughts about the project, including important visuals, narrative approaches, and any other ideas you’ve had.
What are some similar projects that have impressed you, both in your category and in general?
What thoughts, feelings, or actions do you want to bring to life?
What’s your all time favorite movie?
Who will be the primary contact?
Who will approve the final work?
Please describe any time or budget constraints that should be considered.
What mandatory information must be included?
What are the final deliverables?
How will success be measured?