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Friends of Night People

Friends of Night People / Party for the People

Branding an annual fundraiser for this charitable organization that helps the poor, homeless, and destitute in Buffalo presented a challenge. Yes, it's a gala, but the notion of exclusivity couldn't be more at odds with Friends of Night People. The answer? Party for the People, the anti-gala gala.

Photography by Rhea Anna.
Agency: Crowley Webb